Watching to Win

2 weeks ago
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Somwathi Kushwaha of Anandpurva village, in Madhya Pradesh, India, has achieved a remarkable financial breakthrough by adopting drip irrigation. Faced with water shortages and crop rot, she turned to video-based learning provided by Abhyuday Sansthan, GIZ, and Access Agriculture. By investing just INR 7,000 in a drip system for her cucumber crop, she generated an astounding INR 2.5 lakh in profit. Somwathi is now a strong advocate for value-addition, seeking to move from selling raw turmeric to processed powder to further increase her family's prosperity.