Marketing organic products in Africa (Feb 2013)

thomas.alfoeldi_21622
5 years ago
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In Africa, the demand for organic products has been growing steadily over the years. Many grass-roots initiatives in Africa have started to sell organic products in neighbourhood shops, street markets or in organic shops in a town. Organic food offers multiple benefits and attractive income potential for producers, processors and trading companies all over the world. Certified organic products provide access to attractive local and international markets, where higher prices and incomes are possible. As a result, organic products from Africa are currently exported to many countries, particularly to Europe. Starting organic farming is only the first step - selling the products is another challenge. How can producers, processors and traders in Africa be successful in the organic business? This training video explains how to successfully develop marketing strategies and techniques for organic products in Africa. This video illustrates with many examples from Uganda, Ethiopia and South Africa, how to become an entrepreneur and how to learn about market opportunities, market requirements and marketing techniques. Just go step-by-step!